to generate an idea in which private enterprises find an extraordinary and profitable
promotional jeans, which can be easily remembered, that generated royalty from
potential consumers, while making a commitment to education and culture sharing
with popular sectors, Cinepop is born.
means in which investors, experts in MOVIES, COMMERCE
and ADVERTISING, join together in order to create a business and social
project, all in one. A project allowing to make THE MOVIES
ACCESSIBLE TO EVERYONE, to those who, for different reasons, have no
access to conventional movie theaters.
is a profitable project for the associated brands, which allows them to make a
commitment with low-income sectors of the Mexican society, while generating loyalty
from consumers towards them, achieving immediate results linked to sales.